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The Emotionalisation of National Brands in Austrian Commercials 1950-2000

 

A research project by Prof. Dr. Franz X. Eder, Dr. Karin Moser und Mag. Mario Keller

 

Starting 1st of Jannuary 2015, duration 36 month, financed by the Austrian Science Fond (FWF)

Institut für Wirtschafts- und Sozialgeschichte
Maria-Theresienstraße 9/4, A-1090 Wien

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